Our Best Explainers, Motion Graphics, and Animations:
Animated Explainer Videos Examples:
"Being in the mortgage business for many years, I noticed buyers being overwhelmed with information and then making the same mistakes over and over. A meeting with Tyler addressed the problem and a short animation video was developed and is now sent to every buyer so the mistakes would end. The very first two videos sent out had both buyers call and we stopped them from making silly errors during the processing and making the process harder. Every step, choosing narrators, music, verbage matching animation was collaborated with us and we could not be more pleased with the final product. Thank you Tyler for going above and beyond."
Bob Wilfinger
Other Related Motion Graphics and Animated Examples:
2-D Animation / Marketing Animation
2D animation and marketing animation services can be used by your company to create engaging commercials, explainer videos, and product demonstrations for your business. They show off products, tell stories and hold people's attention online. 2D animated videos look great, get people interested in what your company is selling, help you connect with customers, make your brand stand out, and explain things in a simple way that everyone can understand.
They can also be used for training purposes as in this example.
Originally created as a competition entry at an award show in Pittsburgh, this video animation explainer was used by a local college's career services department to introduce soft skills simply to the students.
Infographic Animation
An animated infographic is a way of visualizing information using a combination of imagery, illustrations, charts, graphs, text and other elements that are animated to add movement.
Firma does clinical research that offers at home trial services. We were asked by Altitude Marketing in Emmaus, Pennsylvania to create an animation from their vertical infographic design. When animated, as you can see in the video, elements of the graphic were flipped to a horizontal orientation.
Animated Commercial
Animated commercials are promotional videos created to communicate your brand's message, engage your target audience and/or do so when you can't film your message. They use stories to tell people about products or companies. They help get people interested in what they're selling. We always recommend recording live-action video with your team or talent when possible. That way, you can still have the human element to better connect with your audience compared to animation alone.
"...an undeniable asset to our team. Communication was top-notch, he met all deadlines, and his skills were undeniably strong."
-S. Kidd
Featured Testimonial
I needed short animated presentation that would make a new, complex idea clear and vivid. Amazingly, Tyler Wursta grasped the concept immediately and designed a splendid video.
-Dr. Jerry Martin
Motion Graphics and Animation Services:
Motion graphics typically involve the use of animated text, shapes, and icons to communicate messages or concepts. They can be used in a variety of formats, including explainer videos, promotional videos, advertisements, presentations, and social media content.
Animation, on the other hand, refers to the creation of moving images by sequencing individual frames or drawings. It can range from traditional hand-drawn animation to advanced computer-generated effects. Animation brings characters, objects, and ideas to life, allowing for more immersive and interactive storytelling.
Adding professional animations and motion graphics is an effective way to engage audiences and tell stories in a dynamic visual format. Some examples include:
Explainer Videos: Animated infographics can clearly illustrate complex processes or data in an easy to understand way.
Social Media Content: Animated graphics and short video clips are well-suited for platforms like Instagram, FaceBook, Twitter and LinkedIn. Take written testimonials and share them, animated for example.
Digital Advertising: Motion graphics help ads and commercials stand out from more static creative for a greater impact. They are used to highlight important, or mention unmentioned information.
Training & Educational Videos: Animation brings dry subjects to life through visual learning for improved comprehension and retention.
Motion graphics and animation offer businesses a wide range of benefits. From capturing attention and simplifying complex concepts to enhancing branding and increasing engagement, these techniques have the power to elevate a brand's storytelling and communication efforts. By incorporating motion graphics and animation into their marketing strategies, businesses can effectively engage their target audience, convey their message, and stand out in the market.
Animation holds immense potential for businesses seeking to elevate their marketing efforts. Through the dynamic and captivating nature of motion graphics, businesses can add significant value to their visual storytelling, effectively capturing and maintaining audience engagement. Whether it's to bring complex concepts to life, showcasing product features, or conveying your brand messages in a visually compelling manner, animation offers a versatile and impactful medium for conveying information within traditional video content.
When you're ready to harness the power of animation and enhance your brand's storytelling, our expert team is here to work alongside you. Book a discovery call today to explore how our animation services can transform your marketing strategy and drive meaningful results for your business.
Explainer Video / Motion Graphic / Animation: Most Frequently Asked Questions
1. What are motion graphics?
A motion graphic is an animation that moves text, logos, or static infographics to life. They add attention grabbing elements, informational slides, and more to video content.
2. What must I provide TWV to work on a motion graphic?
Any assets or information about your brand such as fonts, color palettes, branding guides, company logos, and any specifics you may want to see is a great way to start! We want to make sure what we create integrates into your current and previous marketing strategy and fits your branding.
3. How will motion graphics enhance my videos?
Motion graphics add visual interest to a project. They can convey information not mentioned in dialogue, emphasize a feature of a product and keep the audience engaged. They add an additional element that helps your audience recall specific information.
They simplify information by highlighting key points, breaking down information into digestible chunks, and visually demonstrating step-by-step procedures or product features.
4. What are the benefits of using Motion Graphics and Animation in marketing?
Using Motion Graphics and Animation in marketing offers several benefits. It helps businesses communicate complex ideas or concepts effectively, grabs attention and captures viewer interest, enhances brand identity with visually appealing elements, increases viewer engagement and retention, and allows for creative storytelling and conveying emotions or messages.
Pro Tip: It's important to provide closed captions or transcripts for dialogue, ensure sufficient color contrast for subtitles or text, use descriptive alt tags for images and graphics on the web, and consider providing audio descriptions for visually impaired viewers.
5. What are the differences between 2D and 3D animation?
The main difference between 2D and 3D animation is that 2D animation involves creating movement in a two-dimensional, flat space, while 3D animation adds depth, realism, and the ability to manipulate objects in a three-dimensional environment. 3D animation requires more complex software and techniques but offers more realistic and immersive results.
6. How can Motion Graphics and Animation help businesses explain complex processes or products?
Motion Graphics and Animation can help businesses explain complex processes or products by simplifying information through visual storytelling, using motion to highlight key points, breaking down information into digestible chunks, and visually demonstrating step-by-step procedures or product features.
7. How can Motion Graphics and Animation enhance my course / eLearning experiences?
Motion Graphics can enhance eLearning experiences by making complex concepts easier to understand, creating engaging and interactive visuals, increasing learner retention, and providing a dynamic learning environment that keeps learners motivated and interested.
Animation on the other hand, opens up teaching possibilities as we are no longer limited to the physically possible. No need to film, just animate your video content.
8. Are there any copyright considerations when using pre-existing assets in Motion Graphics and Animation?
Yes, there are copyright considerations when using pre-existing assets in Motion Graphics and Animation. It is important to obtain proper licenses or permissions for any copyrighted materials used, such as music, stock footage, or illustrations. Alternatively, using royalty-free or Creative Commons licensed assets can help avoid copyright infringement issues.
We license everything from the enVato Market (a.k.a. VideoHive.net) and StoryBlocks. Everything is Royalty-Free.