Why bring on a video team in the first place?
You already wear a lot of hats trying to keep your clients happy. So let us lend you a hand.
Video production is our specialty, and we’re here to help. Whether your client needs to announce their revolutionary new product, gather testimonials, or bring awareness through their new outreach campaign, we’re the video agency that can help you and your clients.
Video can help your clients achieve anything.
Video can be used throughout your customer’s buying journey and beyond. It is so much more than just something you slap on a website. Clients are most likely turning to you with a variety of goals they want to accomplish, and we at TW Video are ready to create explainer videos, product demo videos, testimonial videos, whatever they need in a variety of styles. When your client accomplishes their mission through a successful video it’s a win-win-win.
How does a video agency partnership with TW Video work?
Whether you have no idea what video you or your client needs or you have a complete script, we’ll dig right in to better understand you, your client, and the goal of the project. Armed with that knowledge, our flexible process is developed with your specific workflow in mind.
Need this to look as if it came from your internal team? We’ll get you deliverables that fit with your existing assets and deliverables. Is this a more hands off client? Let’s figure out the most efficient process to a more direct relationship and how we can be your go-to company video production partner. We'd be happy to meet over coffee or have an official discovery call to ensure we'll work great together.
Video production partner agency types:
One-Person Marketing Teams
Advertising Agencies
Design Agencies
Marketing Agencies
Social Engagement Agencies
Branding Agencies
PR Agencies
Here’s some videos we've created:
Corporate Videos
Corporate video production is your internal communications, product demos, training videos, visual tools to use for your next deal or improve your business. Essentially, they rarely are seen by the general public. Depending on your business, corporate videos could be the only thing you create.
They take time to produce however. The more you grow your business, it's operations and marketing, logistics, etc. the more divided resources become.
That's where we come in. At TW Video, we'll work alongside you to ensure your content is produced within the deadline, on-budget, as if it came from your own internal team. We have several team members that specialize in all types of filming style and type.
"Tyler was incredible to work with! He was extremely knowledgeable and accommodating to our needs. Throughout the entire process, he was so clear in his communication and made sure our vision was followed. He went above and beyond, and the video exceeded our expectations. I would highly recommend Tyler Wursta Video to anyone in need of video production!"
-B. Moyer
Testimonial Videos
Live action customer testimonial videos are often used to build authority, and highlight the personality of a business. Business testimonial videos allow users go behind the scenes, talk about their experience with your company, and/or highlight your brand’s unique personality.
We'll work with you to coordinate, ensure everyone involved is on the same page, and you end up with authentic, effective testimonial(s) you can use time and time again. These should be evergreen after all. Use them internally, during your next pitch meeting, on social media/your landing pages, where you need to build trust and authority fast.
"...professional and comes up with creative ideas to showcase your product/services in ways that serve to elevate your message. Definitely consider Tyler for any video needs!"
-B. Hahn
"Responsive and professional - helpful in putting the subject at ease!"
-National Scenic Visitors Center FaceBook Page
Event Video Production
Event video production is perfect for repurposing content, utilizing in community outreach, and promoting/fundraising for a non-profit.
We'll work alongside your team to highlight what you need, create and push the video content we need to, and get the word out there. Our event video production services are aimed to help you get your target audience involved.
"I recently had the pleasure of working with Tyler and his team and was extremely pleased by their professionalism and the high quality of our final video. They truly listened and captured our vision perfectly while also providing insightful creative suggestions. I highly recommend Tyler for any video production needs and look forward to working with him in the future."
-A. Wagner
Drone Videos
Drone video is great for showing a unique view of a place or event.
We'll partner up with you to film the drone footage you need, and provide it to your editor or as a part of our post production process.
"...editing ability is top notch, and communication is very active. He even gave us tips for future if we outsource filming."
-J. Heath-Thilberg
"...very organized and communicative, provided and received feedback in an excellent manner, and made the best end product with the raw footage we provided. Would definitely recommend his services!"
-M. Helf
Explainer Video / Motion Graphics
Animation, motion graphics, and explainer videos have their uses in various business videos and goals. Explainer video production will analyze four key points: the problem, the solution, the features and benefits, and how the solution works.
While motion graphics are great to improve engagement and interest in video content, we can take or create a storyboard, script, and voiceover's and animate your clients explainer videos! The key to an effective animation is keeping it simple and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.
"...super easy to work with. Not to mention his work is just as impressive. 10/10 recommend Tyler Wursta Video for all your video and production needs!!!!"
-P. Nicholas
Non-Profit Video
Compelling non-profit video production helps communities, donors, and members understand the value of how they can partner in changing the world.
From working with historical societies to community organizers and Chambers of Commerce's, we've learned not everyone knows what to expect with non-profit video production. Do not worry! We'll walk you step by step through the process as we go. First, let us know what your goals are!
"Tyler and his team were fantastic in creating a promotional video for our local nonprofit. Totally professional and easy to work with. Hard recommend."
-A. Smartschan
"Tyler Wursta Video is a great choice for professional video services. Excellent quality, communications and value. Highly recommend them for any video project!"
-Jason C.
Video Production Demo Reel:
Featured Testimonial
Tyler worked on the Secrets of the Stones Animated Commercial Series with me and my team. Tyler was an undeniable asset to our team. He delivered good work and we all enjoyed working with him. His communication was top-notch, he met all deadlines, and his skills were undeniably strong. I highly recommend him and his services.
-Sabrina Kidd, DBK Publishing
Subcontracting for Video Services: A Cost-Effective Leverage for Marketing Agencies and Production Houses
Video content is crucial to marketing strategies. Proven to engage audiences, convey messages effectively, and drive conversions. However, not all marketing agencies have the resources or expertise to produce high-quality videos in-house. This is where subcontracting for video services comes into play.
This allows marketing agencies, departments, and other production houses to leverage the skills, experience, and equipment of professionals in the field.
For marketing managers and directors seeking to outsource video projects, our team of experienced video professionals provides a full suite of subcontracting services. Some examples include:
Script Writing: From explainer videos to commercials, we'll collaborate with your copywriters to ensure all video content aligns with your brand and achieves objectives.
Video Production: Rely on our crew to handle all on-location filming, from b-roll to interviews, with industry-leading equipment and production expertise.
Freelance Video Editing: Leave the post-production process to us for polished video deliverables edited to the highest standard on deadline.
Motion Graphics: Our animation and motion design specialists can incorporate professional graphics into any video project.
By subcontracting video services, you can ensure the delivery of high-quality video content while focusing on the delivery and implementation.
Benefits for Marketing Agencies:
Video production companies specialize in creating compelling, visually appealing content. By subcontracting video services, marketing agencies can tap into the expertise and experience of these professionals.
They can bring fresh ideas and industry trends to the table, enhancing the quality and effectiveness of the videos.
1. Efficiency and Time-Saving:
Producing high-quality videos requires a significant investment of time and resources. Marketing agencies often have multiple ongoing projects, tight deadlines, and limited manpower. By subcontracting video services, they can delegate the video production tasks, allowing their team to focus on other priorities. Video production companies, like Tyler Wursta Video, can efficiently handle all aspects of the production process, from scriptwriting and storyboarding to shooting, editing, and post-production.
2. Access to Advanced Equipment and Technology:
Video production requires specialized equipment and technology, such as professional cameras, lighting setups, and editing software. These resources can be expensive to acquire and maintain. By subcontracting video services, marketing agencies gain access to the latest equipment and technology without the need for investment or upkeep costs. This ensures that the video content is produced with high production values and meets the industry standards.
3. Scalability and Flexibility:
Video production needs can vary significantly from project to project. By subcontracting video services, marketing agencies can scale their production capacity according to the project requirements. They can work with video production companies that have a team of professionals with different skill sets and can accommodate various project sizes. This allows marketing agencies to take on more projects, meet client demands, and adapt to changing market conditions.
4. Cost-Effectiveness:
Building an in-house video production team requires hiring, training, and providing benefits to employees. It also involves costs related to equipment, studio setup, and ongoing maintenance. Subcontracting video services eliminates these overhead costs. Marketing agencies only pay for the services they need, whether it's a complete video production package or specific tasks such as editing or animation. This cost-effective approach enables agencies to allocate their budget efficiently and optimize their return on investment.
Benefits for Production Houses and Departments
Production houses and departments may excel in certain areas of video production but may lack expertise in others. Subcontracting video services allows them to focus on their core strengths while collaborating with specialized professionals for specific tasks.
For example, a production house known for live-action TV commercials can subcontract animation services to create visually stunning animated content. This expands their portfolio and enables them to offer a wider range of services to clients.
1. Quality Assurance and Reputation Enhancement:
Subcontracting video services from reputable video production companies, such as Tyler Wursta Video, ubifire, ASR, etc. ensures the delivery of high-quality content. These companies have a track record of success, a portfolio of impressive work, and a commitment to meeting client expectations. By partnering with them, production houses and departments enhance their reputation by consistently delivering superior video content. This reputation translates into client satisfaction, positive word-of-mouth, and a stronger industry presence.
2. Access to Fresh Perspectives and Diverse Styles:
Collaborating with video production companies introduces new perspectives and allows for the exploration of diverse creative styles. This enriches the final output and helps the production house or department stand out in a competitive market. Video production companies often work with a range of clients and industries, which can broaden the repertoire of styles, techniques, and approaches used in video production.
3. Workflow Optimization and Increased Capacity:
Production houses and departments often face fluctuating workloads and tight deadlines. Subcontracting video services provides them with additional capacity to handle multiple projects simultaneously. By forming partnerships with other local and non-local video production companies, they can optimize their workflow and ensure timely delivery of high-quality content. This scalability allows production houses and departments to take on more projects, improve client satisfaction, and maintain a competitive edge.
4. Risk Mitigation:
Video production requires substantial resources, including time, manpower, equipment, and studio space. By subcontracting video services, production houses and departments can allocate their resources more efficiently. They can focus on specific stages of the production process where they excel and rely on video production companies to handle the remaining tasks. This reduces the risk of resource mismanagement, ensures a smoother workflow, and minimizes project delays or bottlenecks.
Frequently Asked Questions:
1. How big is your team?
We are a small business with great resources. As of 2024, at full capacity, subcontractors and all, we have a team capacity of 43 highly talented individuals. Videographers, corporate and social media editors, government licensed drone operators, etc. You name it, we can accomplish it.
2. I already have a marketing department, why should I hire a video team?
We actually made a blog post about this and mention this also under the video marketing FAQ page. Video and Marketing are two sides of the same coin. If you have a marketing department they already are handling a massive part of your pipeline. They handle email marketing, content marketing, your website most likely and it's SEO, your social media pages, etc. Creating video content can be a very complex task at times. To ease the extra workload, it is advisable to outsource, or hire a video team internally. Outsourcing is very common for marketing departments and agencies as it saves businesses a massive amount of investment annually in salaries, benefits, etc. while delivering the same, or better results.
3. How can I ensure a seamless collaboration between you and your team and my in-house team?
To ensure a seamless collaboration between our teams, we need effective project management practices, establish regular communication channels, provide detailed briefings and guidelines, encourage open dialogue, and foster a collaborative atmosphere that promotes teamwork and mutual support. We are your partner in the content strategy and we want to hear how well everything went at the end of the project. We will always strive to be a strong collaborative force for you.
4. What are the challenges and risks involved in video production subcontracting?
Some challenges and risks involved in video production subcontracting include potential miscommunication, coordination issues, quality control concerns, and potential delays. It's important to establish clear guidelines, milestones, and expectations upfront to mitigate these risks and ensure a successful partnership.
5. What are the potential advantages of subcontracting video production compared to hiring full-time employees?
Subcontracting video production teams offer various advantages. These include cost savings compared to salaries and benefits, access to specialized skills for specific projects vs internal training, flexibility in size and scope, scalable resources as needed, with the ability to tap into a broader network of industry professionals the video team has access to.
6. What steps can I take to protect my intellectual property when subcontracting video production?
To protect your intellectual property when subcontracting video production, ensure that subcontractors sign non-disclosure agreements (NDAs) or include confidentiality clauses in their contracts. Clearly define ownership rights and usage permissions for any content created by subcontractors, and register any valuable or proprietary assets with appropriate intellectual property authorities.
We are an extension of your team. What we produce for your team, when communicated as such, we'll not showcase it, promote it, it'll look as if your team made it themselves.
In conclusion,
Subcontracting, whitelabel services, whatever you call it for video services offers numerous benefits for marketing agencies, marketing departments, and production houses. From accessing expertise to improving efficiency, scalability, and your investments, video production outsourcing opens up opportunities for high-quality video content creation. By collaborating with specialized video production companies, you can enhance your ability to engage with audiences, tell compelling stories, and achieve your marketing and production goals successfully.
How to Get Started:
Book a discovery call today by clicking the button below. We'll meet and discuss how we can assist your team achieve your goals!