Check out some of our video campaigns:
Awareness Campaigns
Awareness advertisements are great for bringing attention to a specific targeted group so they are aware of your product, service, or in this case, a very important cause.
We were subcontracted to create these awareness ads from testimonials we've filmed on the Easton fentanyl problem.
"I recently had the pleasure of working with Tyler and his team and was extremely pleased by their professionalism and the high quality of our final video. They truly listened and captured our vision perfectly while also providing insightful creative suggestions. I highly recommend Tyler for any video production needs and look forward to working with him in the future."
-A. Wagner
Commercial Spots
Paid commercials push the bulk of lead generation when implemented properly.
We create commercials for businesses, small and high-end, when we are requested to increase sales/leads/cashflow for our clients. We can work with/handle the messaging, scripting, filming and producing, and audio/video editing for the commercial(s) we produce.
"...I am getting more clientele, which is phenomenal!"
-A. LaFaver
Social Media Micro-Content
Alongside your paid commercials, you should ensure your organic content is more easily deliverable. Film a long podcast, corporate speech, or public appearance to then take the highlights and important "knowledge nuggets" you impart into bite-sized pieces of content. This is what we mean by "micro-content."
We did just that for 4C Consulting in Exton, PA. We utilized the public appearance as our catalyst for future content, and can continue to make more from this same shoot.
"My initial experience with Tyler Wursta Video was highly favorable. Tyler's team was extremely professional, well-skilled, and creative... Tyler communicated well and pushed back against some of my requests, imparting his knowledge and expertise about what would be most effective. I will engage Tyler Wursta Video again and gladly recommend his company to others."
-R. Hackman
Animated Commercial
Commercial videos can be animated as well. Animation is a great option when your service or product is non-physical or needs more attention is needed.
"...an undeniable asset to our team. Communication was top-notch, he met all deadlines, and his skills were undeniably strong."
-S. Kidd
Featured Testimonial
"Tyler is exceptional at the work he does, and clearly has a passion for it. He will work tirelessly to get you what you want! Personally, the video he made for my small business blew me away, and I have noticed I am getting more clientele, which is phenomenal! I know costs always need to be weighed when running a business, but I can truly say, to make money, you do initially need to spend money! Tyler Wursta is professional and will help you sort out what is best for you and your business! Highly recommend!!! "
-Amy LaFaver, Horses Healing Hearts
Commercial Video Services:
Video content has become a popular and effective medium for businesses to communicate their message, promote their products or services, and drive sales. They offer many benefits to businesses.
Social media platforms like FaceBook, Instagram and LinkedIn can be incredibly effective for driving awareness, clicks and conversions when the right video ads are used. There are a few main types of social media ads businesses we work with commonly create:
Awareness Ads: These introduce your brand to new audiences with the goal of gaining brand awareness.
Consideration Ads: Encourage your potential customers to learn more by driving traffic to your website or social pages for information. Product demos are effective.
Conversion Ads: Directly ask your viewers to take an action, like purchasing a product, downloading an ebook, or booking a discovery call. Calls-to-action perform strongly here.
Retargeting Ads: Re-engage past website visitors or "cart abandoners" to complete the sale. Retargeting ads with testimonials have high conversion potential.
Each ad type helps achieve different goals. For example, awareness ads build brand recognition and followers. Consideration ads nurture leads. And conversion ads of course, increase sales and leads. Retargeting keeps your business top-of-mind for people already interested. The right combination of ad types across your customer journey can significantly boost outcomes.
Each one requires us to work on:
Strategy & Planning: We'll work with you to determine goals, audiences and the best platforms based on your target demographics.
Professional Production: Ads are shot with top-quality equipment and edited for maximum impact and watch time.
Platform Optimization: Videos are formatted natively for each channel and optimized for mobile viewing.
Creative Design: Graphics, text overlays and call-to-action buttons are strategically incorporated.
Contact us to discuss your next advertising campaign!
VSLs, Commercials, and Promotional Videos:
Video Sales Letters (VSLs): VSLs are video-based sales presentations or pitches. They combine persuasive storytelling, compelling visuals, and persuasive copywriting to engage viewers and encourage them to take action. VSLs often include features such as testimonials, product demonstrations, and a clear call to action. They are commonly used in sales funnels, landing pages, and email marketing campaigns to generate leads, build trust, and drive conversions.
Social Media Ads/Commercial Video: Social Media Advertisements are short video clips designed to create awareness, generate interest, and prompt viewers to take action. Advertisements can be in the form of commercials, pre-roll videos, or sponsored social media posts. They use persuasive storytelling, engaging visuals, and proper brand messaging to grab viewers' attention and promote a specific product, service, or brand.
Promotional Videos: Promotional videos, or promos, are specifically created to showcase products, services, events, or campaigns in an engaging and informative way. They often highlight the key features and benefits of a product or service, demonstrate its usage, or present it in a visually appealing manner. Promotional videos can be used across various channels, including websites, social media, email marketing, trade shows, and presentations, to capture attention, drive engagement, and encourage conversions.
VSLs, advertisements, and promotional videos offer numerous benefits for businesses. By leveraging the power of engaging visuals, persuasive storytelling, and compelling calls to action, businesses can increase engagement, improve brand awareness, drive conversions, and forge meaningful connections with their target audience. Integrating these video formats into a comprehensive marketing strategy can help businesses stand out in a crowded marketplace and achieve their growth objectives.
The Process for a Video Advertising/Promo Campaigns:
The first step in our process is always identifying what your target market is and developing the content strategy. If your marketing team already has one developed, we'll happily execute it. We want to be involved in that developmental process so we can weigh in, add our expert advice as your content creators, and hit the ground running when completed. If you already have one, we simply need to discuss and understand what the scope of the video projects are to be.
Once know what we are creating, we begin crafting scripts, storyboards, interview questions, anything involved for to implement the content strategy discussed. Once ready and approved, we begin filming and the footage is edited into the final video products. We offer rounds of changes to each video, of course.
Once final approval of the campaign content is made, the last step in our process is to deliver the final video products to your marketing team. Should you require support with marketing and integrating video into your pipeline, we will have either recommended agencies at the start or we will be there to walk with you through this stage and provide assistance.
Commercial Video Production: Frequently Asked Questions
1. What goes into producing an advertisement?
Creating an advertisement involves several processes. Firstly, there's pre-production, which includes scriptwriting, casting, storyboarding, and location scouting. This stage is devoted to planning the commercials look.
Next comes production. After finalizing the shooting schedule, multiple cameras, lenses, drones, and microphones are used to shoot the commercial. To ensure everything proceeds as planned, someone will operate the camera, someone will handle the audio, and there will be a producer on set. Other roles may also be valuable while filming, but these are the minimum requirements.
Then, there's post-production where we'll edit the video footage. This involves color correction, cutting, and piecing together all the elements of the commercial to produce a final product.
Lastly, there's video marketing. If you are a marketing agency or have a marketing department this is out of our hands. If you do not have access to either resource, we will help you setup your advertisement correctly.
2. How long should a commercial be?
The best social media ad length varies based on the placement and intended use of the final product. Typically, aim for around 30 seconds; however, we have created commercials of varying durations to suit different needs.
Remember: The average attention span in 2023 is 6 seconds.
3. Do I need to write the script for my commercial?
Not at all! We have the capability to assist you with creating the scripts that have the right flow and optimal length.
4. Why use social media ads for business?
Social media ads can help businesses reach a highly targeted and engaged audience, increase brand awareness, generate leads, drive website traffic, increase sales and revenue. They offer flexibility, scalability, and measurable results at relatively low costs.
5. How can businesses choose the right social media platform for their ads?
Businesses should consider their target audience, marketing goals, budget, and ad format when selecting the right social media platform for their ads. Each platform has a unique demographic profile, user behavior, and ad features.
For example, if a business's target market is B2B, like us, LinkedIn may be a better platform choice.
6. What is the best way to target audiences with social media ads?
The best way to target audiences with social media ads is to use the platform's targeting options to define the ideal audience avatar. This can include demographic, interests, behaviors, geographic location, lookalike audiences, and website or email list retargeting. Advertisers should also consider using A/B testing to optimize ad performance.
7. What is the best way to measure the success of social media ads?
The best way to measure social media ad success is through specific key performance indicators (KPIs) based on marketing goals. This can include metrics like clicks, impressions, click-through rate (CTR), conversion rate, cost per click (CPC), etc. Advertisers should track and analyze these metrics regularly to make data-driven decisions and optimize ad performance.
8. What is the difference between paid social media ads and organic social media posts?
Paid social media ads are sponsored posts that businesses pay for, while organic social media posts are shared for free. The main difference is that ads have a wider reach and offer more precise targeting options, while organic posts have more authentic engagement and can be part of a long-term brand-building strategy.
9. What are some mistakes to avoid when creating social media ads?
Some mistakes to avoid when creating social media ads include using low-quality or irrelevant visuals, using clickbait or misleading headlines, not testing or optimizing ad performance, failing to comply with platform-specific ad policies, and not targeting specific audiences effectively.
10. What are the benefits of including a call-to-action?
Including a clear call to action (CTA) in video marketing encourages the viewer to take action and increases the likelihood of engagement or conversion. CTAs can include a variety of actions, such as subscribing to a newsletter, making a purchase, visiting a website, or requesting a demo.