Featured Testimonial
Tyler Wursta produced a video to help promote my book, COVID-19 House Arrest! I've used other videographers in the past for other projects, but Tyler’s video outshone them all. It was professionally done, and Tyler was easy to work with. The finished film was exactly what I had conceived of when I presented my ideas to Tyler, which is often hard to accomplish, as in almost never. I received tremendous feedback on the video, and it assuredly helped me sell books. I wholeheartedly recommend Tyler Wursta for all your video needs.
-Rich Plinke, Author
Video Marketing Services
This is the service that separates us from other video agencies.
Most marketing departments or agencies have already done an audit and know what they need. For small and medium businesses without dedicated marketing teams, outsourcing video marketing services can be an effective way to build brand awareness, generate leads/sales and make sure the video content created for your company drives results.
Although marketing and video teams are two sides of the same coin, we offer this service to help develop the right strategy and bridge the gap in what most video production companies can offer you and what a marketing agency will do with the content we create. Again, specifically if you do not have access to such resources at this time.
What that means is: We can take you to the top of the mountain. A marketing agency, or internal department can take the content we create, and take you to the moon and beyond. Still better than staying at sea level, with no measurable results.
How does the Video Marketing Process work?
The process is different for everyone. In essence, what we do is ask questions to find out where you want to be, where you are now, and how we can close that gap. It is a very quick process and easy to do. We rely on your honesty and trust so we can then take the knowledge we have and strategize.
Ultimately, every project we work on, we do our best to actually help your business in. So we follow the best formula possible:
The Video Marketing Funnel.
How do you determine how to best help us? (Video Marketing Funnel)
Depending on where your business is currently, we can figure out exactly what to do. Each stage in the video marketing funnel corresponds to different video productions, and what will help your business the best.
Video Marketing: Frequently Asked Questions
1. What is video marketing and how does it compare to video production? Why is it important?
Video marketing is the use of videos to promote products, services, or brand messaging. It is important because videos are highly engaging and can effectively convey a brand's message. Video marketing helps businesses reach a wider audience, increase brand awareness, and drive conversions.
Video production is the creation of content for a products, service or brand messaging.
2. How long should videos be for optimal engagement?
It depends on the type of content. With attention spans on average at six (6) seconds, it is advisable to have shorter content for promotional advertisements and organic content. However, for more captive audiences or platforms like YouTube, videos should be longer. The TRT (total run time) or final length of a video should be equal to how much information absolutely needs to be conveyed, with no fluff.
Keep in mind, platforms also penalize or promote videos depending on their length. This depends on the platform and what content they decide to push at a given time.
3. What are some tips for creating engaging and impactful video content?
To create engaging and impactful video content, businesses can consider the following tips:
Start with a compelling hook to grab the audience's attention within the first few seconds.
Tell a story or provide valuable information that resonates with the target audience.
Keep the video concise and visually appealing.
Incorporate branding elements, such as logos or colors, to reinforce the brand identity.
Include clear calls to action to encourage viewers to take the desired action.
4. Are there any legal considerations for using copyrighted material in video marketing?
Yes, businesses should be aware of copyright laws when using copyrighted material in video marketing. It is important to obtain proper permissions or licenses to use copyrighted music, images, or other content. Alternatively, businesses can use royalty-free or creative commons content, or create their own original content to avoid copyright issues.
5. What are the benefits of including video testimonials in video marketing?
Including video testimonials in video marketing can provide social proof and build trust among potential customers. Video testimonials allow real customers to share their positive experiences and can have a greater impact on viewers compared to written testimonials. They can also help businesses highlight specific features or benefits of their products or services.
6. What are the key elements of a successful video marketing strategy?
A successful video marketing strategy includes determining the target audience and their preferences, setting specific goals for video content, choosing the right video types, optimizing videos for search engines and viewers, measuring the success of video performance, and improving the strategy over time.
At Tyler Wursta Video we will help you choose the right type of videos, develop them for you, help you to improve the strategy over time, and depending on our partnership, help set goals and measure the success of your videos.
7. What are some common mistakes businesses make in video marketing?
Some common mistakes businesses make in video marketing include using poor quality video footage, disregarding search engine optimization, posting inconsistent content, not having a clear objective or call to action, and failing to analyze the performance metrics of video content.
8. How can businesses create effective video marketing content for different stages of the sales funnel?
Businesses can create effective video marketing content for different stages of the sales funnel by identifying the needs and preferences of the target audience and aligning their content strategy to meet those needs. For example, businesses can create product demos or showcase customer testimonials for the warm stage, and provide educational videos or webinars for the customer stage. They can also create personalized videos for lead nurturing.
9. What is the role of social media platforms in video marketing?
Social media platforms are key components of video marketing because they offer a direct route to your targeted audience, provide built-in analytics, and allow businesses to engage with potential customers. By leveraging the power of social media platforms, businesses can maximize their video marketing strategy's reach and drive higher engagement levels.
10. What are some creative ways businesses can use video marketing outside of typical marketing campaigns?
Some creative ways businesses can use video marketing beyond typical marketing campaigns include creating educational training videos for employees, recording virtual events, filming company announcements, showcasing their culture, or recording customer testimonials.
In the end...
You become well known, trusted in your field, and liked by your target audience. This is the end result we want long-term.
The purpose of video marketing is to figure out what is lacking and then how to improve that aspect. Some businesses have multiple aspects to solve, that is when you start towards the Top of the Funnel (Ice and Cold) and work your way down.
Not everything throughout the Video Marketing Funnel needs to be achieved at the same time, or through video. That is why it is important to figure out where you are now (in your business), where you want to be (with revenue, sales, etc.), and how we can bridge that gap (where we implement video content).
The Video Marketing process usually does not take much time at all. However, if building from the ground up, it can take extra time and delivery of proper systems that target multiple stages of the video marketing funnel will take more effort to create. For the best results, it is advised to work in conjunction with a marketing agency or department (we can recommend several local and non-local companies to you that specialize in various industries) on developing these types of solutions. However, at Tyler Wursta Video, we can focus on delivering a system that helps your specific needs, as efficiently as possible, without such assistance. We advise doing this ONLY if you do not have access to a marketing agency or department nor have the ability to. You will see much better results with them onboard.
This is what we do best: Helping our clients achieve their desired goals through video content!