Corporate Video Production

Featured Testimonial

Tyler was fantastic with working with our team on post-production editing! He was patient with us as this was our first time and we had a huge learning curve, very organized and communicative, provided and received feedback in an excellent manner, and made the best end product with the raw footage we provided. Would definitely recommend his services!
-Meg Helf, Magellan Federal

We're a corporate video production company that values effective results.

With business video productions and viewership on the rise, more executives are starting to consider videos as a necessity in their marketing plan, and their day to day operations. Especially across the B2B business space. Just because you are a B2b company doesn’t mean you have to stick to the methods of white papers to reach your target audience. There's a process to business video production and they can take a variety of shapes. Here’s how we at TW Video tackle them:

Corporate Videos: The Process

Every corporate video is different and the process may change slightly based on the content or industry legal requirements.

Stage 1 - Discovery:

We want to make sure we know your current goals, past experiences, and any branding guides to be aware of. Then, we can have a better idea of what we will be creating. Are we creating a Brand Messaging Video (BMV) for your website? Are we filming testimonials for a sales funnel? Will we turn any of this content into social media posts for you?

Stage 2 - Production:

After our initial discovery call or meeting and once we've reached an agreement, we seamlessly transition into the content production phase. From script writing and storyboarding to filming, editing, animation, and accommodating rounds of changes, we handle it all with regular updates available upon request.

Stage 3 - Delivery:

Our last step involves delivering the final video products to your marketing team or department via Google Drive or Vimeo download. If you require support in integrating video into your pipeline and lack access to a marketing department or agency, we are committed to guiding you through this stage and providing assistance.

This simplified version of our process can slightly shift from time to time. When interested, book a call with us so we can begin the steps necessary to begin achieving your goals.

At Tyler Wursta Video, we work on many types of projects. Most of which are training videos or corporate video.

Corporate videos have many uses and the term encompasses a vast variety of potential content. It's important to know what videos we are going to create, where in your marketing strategy they land/will be delivered, and will this content be repurposed at any time.

We understand that corporate videos are a vital part of marketing your brand and telling your company's story. Our corporate video services include:

Explainer Videos - Clearly explain who you are, what you do and why you're different in a 2-3 minute video perfect for your website and social media.

Brand Messaging Videos - Give clients, prospects and employees an inside look at your organization, culture, values and people through a professionally produced company profile video.

Product Demonstration Videos - Showcase your products and services in action through demonstration and instructional videos.

Testimonial Videos - Feature real client testimonials and case studies in video format to build social proof and trust.

All of our corporate videos are strategically scripted, shot with professional equipment and edited for the highest production value. We ensure every video aligns with your branding and strengthens your company while achieving its intended objective.

What are Corporate Videos?

Businesses use video as an important part of marketing plans and to benefit the day to day operations. Tyler Wursta Video captures company stories and skillfully shares insights for a brand's unique products and services.

Corporate videos have become a vital component of modern business communication strategies.

Corporate videos are professional audiovisual productions designed to promote, inform, or educate within the context of a business or organization. These videos are tailored to convey key messages, brand stories, product demonstrations, or training material to target audiences, including employees, customers, investors, or stakeholders.

Corporate videos can take various forms, including promotional videos, product demos, testimonials, explainer videos, internal communications, training videos, or event coverage. They are typically produced with high production values, utilizing visual and storytelling techniques to effectively engage and influence the viewers.

Corporate videos offer a wide range of benefits for businesses. They increase brand awareness and reach, enhance customer engagement, facilitate internal communication, demonstrate products or services, boost search engine visibility, and establish industry expertise. By incorporating corporate videos into their communication strategies, businesses can effectively convey their messages, engage their target audience, and drive growth in today's competitive business landscape.

Corporate Video Production: Frequently Asked Questions

1. What is a corporate video?

Corporate video is any type of video that helps your business’s brand. They are not only videos about your business and it's mission, but also videos about your team and who they are, training videos, or any specific type of message you want your business to push out.

2. What types of businesses benefit from corporate video production?

Corporate video can be used by any type of business. We make corporate videos for medical equipment manufacturers, the trades, universities, and practically every business that we serve. Don’t let the word “corporate” make you think that it can only benefit big business. The variety of styles and types of videos are endless.

3. What type of content should I prepare for a corporate video?

First, we need to know who you are as a business, what story you are trying to convey, and what makes you unique. We want to help your audience see what sets you aside from others in your field and why they should work with/for you.

4. How often should I update my business’ video content?

It is important to stay on top of video content. Especially when there are changes in your company. Update your content regularly. If your team and messaging are consistent and stays the same over time, it is easier for you to make evergreen content that can be reused. Even with consistent messaging, it is important to always be engaging your audience and pushing out different types of content. You may not have to update a video about your company and what it does very often (example training videos). However, consider creating content about your team or create client testimonials to emphasize the good work you do in your community.

5. What is the importance of including captions or subtitles in corporate videos?

Including captions or subtitles in your corporate videos is essential for accessibility and to improve user experiences. Captions allow viewers to understand the content even when watching video sound is not possible or practical. Additionally, captions can improve search engine discoverability, as search engines can index the text content, increasing the chances of appearing in relevant search results if that is a desired need.

6. How can my businesses measure the effectiveness of the corporate videos we create?

To measure the effectiveness of corporate videos and track metrics, businesses can use video analytics tools provided by hosting platforms like YouTube or Vimeo. These tools offer insights into metrics like views, watch time, engagement (likes, shares, comments), and click-through rates. Additionally, businesses can track conversions by setting up goals in Google Analytics or using conversion tracking mechanisms.

7. Are there any legal considerations or guidelines to follow when producing corporate videos?

Yes, ensure you have proper permissions and releases from employees, participants, or individuals appearing in the video. Adhere to copyright laws when using licensed music or stock footage content. Finally, if you are not in a One Party Consent State, respect any privacy laws when capturing footage at events or in shared workspaces.

8. What is branded video content and why use it?

Branded video content is a way of advancing your goals with a specific message or mission while keeping your company in the background. Branded video content should be authentic, entertaining, usually under 60 seconds, and target your main audience.

Unlike traditional commercial video, branded videos don’t sell anything. Instead, branded video content helps personalize your business by connecting to viewers to your team emotionally and strengthens your brand voice.

Some characteristics of an effective branded video production:

Short, sweet and to the point

Tells a story, but does not self-promote

Feels genuine and authentic