Blog for: Business
As the proud owner of a video production agency, I understand the immense impact corporate videos can have on businesses. In fact, about 80% of what Tyler Wursta Video creates is corporate video production. In this guide, we will explore what corporate video production entails, its purpose, importance, and the steps involved in creating compelling videos.
What is a Corporate Video?
Corporate videos are videos used for internal business communications. They are used to improve B2B strategies, secure better partnerships and solidify relationships, and enhance training procedures. Although these videos usually are placed less forward, like on social media platforms, they certainly can be. You will usually find corporate videos on websites, internal databases, resource centers for partners, dealers, team members, department heads, and so on. These videos come in the form of testimonials, training videos, brand messaging videos, or other content used within B2B marketing, partnership/relationship building strategies, and internal improvements. A corporate video showcases your brand's values, mission, products/services, and unique selling propositions. These videos should be used to engage and inform your target audience, while also enhancing brand visibility and credibility. Think of it as a powerful storytelling tool that captures the essence of your business and communicates it effectively to your audience.
What Should a Corporate Video Include?
A well-crafted corporate video includes various elements to make a lasting impression. The most key components to consider are:
Brand Identity:
Showcase your brand's identity and personality by incorporating your logo, brand colors, and consistent visual elements throughout the video.
Clear Messaging:
Articulate your unique value proposition and core message concisely and consistently across content. Your target audience should understand what you offer and why they should choose your brand within the first few seconds of watching your video.
Your Engaging Story:
Everyone has a story. Narrate your compelling story and resonate with your audience to trigger an emotional response. Use characters, testimonials, or case studies to build trust and make your brand repeatable.
A Call-to-Action:
Include a clear and persuasive call-to-action (CTA) that drives viewers to take the next desired step—whether it's visiting your website, making a purchase, or filling out a contact form.
An example of a Corporate Brand Video used by Alvin H. Butz to convey who they are and what they do.
Purpose of Corporate Video:
Corporate videos serve a multiple of purposes, all contributing to the growth and success of your business:
Brand Awareness:
Brand awareness is when you introduce your brand to a wider audience, leaving a lasting impression that creates recognition and, ultimately, aim for top of mind marketing.
Engaging and Educating:
Corporate Videos deliver information in an engaging and digestible format, capturing your audience's attention and keeping them informed and updated.
Boosting Conversions:
Influence purchasing decisions by showcasing the benefits and features of your offerings. Videos have been proven to increase conversion rates significantly.
Building Trust and Credibility:
Connect with your audience on a deeper level, establish trust, and position your brand as an industry leader through thought leadership and expertise showcased in your videos.
How Long Should a Corporate Video Be?
The optimal length of a corporate video depends on its purpose and the platform for which it is intended. Here are some general guidelines:
Explainer Videos:
For concise introductions or explanations, aim for 60 - 90 seconds to maintain audience engagement.
Testimonials:
Allow satisfied customers to share their experiences, aiming for 1 - 2 minutes to captivate and maintain authenticity.
Product Demos:
Showcase how your products work effectively with 2 - 3 minutes of captivating visuals and explanations.
Brand Videos:
Communicate your brand's values, mission, and unique selling points in a visually compelling way under 5 minutes.
Benefits of Corporate Video Production:
The advantages of corporate video production are:
Enhanced Brand Visibility:
Videos capture attention and get shared more often than other forms of content, increasing brand reach and visibility.
Videos have proven to capture attention like no other form of content. When it comes to brand visibility, videos are a powerful tool for increasing reach and generating social shares.
Moreover, when people find a video interesting, informative, or entertaining, they often share it with their own network, leading to a ripple effect of increased exposure. We call this organic sharing.
Improved Audience Engagement:
Engaging visuals, storytelling, and emotional connections featured in corporate videos increase audience interaction and time spent on your website or social media platforms.
Studies also show that video content can break down complex concepts into digestible parts, making it easier for your audience to understand. When your audience is engaged, this increased time spent on your business pages can benefit your brand in many ways, such as increased brand loyalty, higher rankings on search engines, and better conversion rates.
Increased Conversion Rates:
Videos have shown to increase conversion rates significantly as they can effectively showcase the benefits and features of your products or services.
Videos provide a more immersive and interactive experience for your audience. They can see your product in action, understand its functionalities, and witness the positive impact it can have. This creates a stronger emotional connection with your audience and boosts their confidence in making a purchase decision.
Additionally, when incorporated in marketing emails, landing pages, or social media ads, videos grab attention quickly and encourage viewers to take action.
Enhanced Brand Credibility:
By providing valuable information, thought leadership, and showcasing your expertise, corporate videos position your brand as a credible authority in your industry.
Corporate videos allow you to feature key team members, testimonials, and behind-the-scenes footage. When viewers see real people behind the brand, sharing their stories and experiences, it adds a personal touch and authenticity. This authenticity enhances brand credibility as customers feel a connection and trust people.
The Corporate Video Production Process:
Creating a corporate video involves several key steps:
Pre-Production:
Plan your video concept, script, budget, and timeline. Identify your target audience and define your goals and objectives.
Production:
Gather the necessary equipment, lighting, and audio tools for the shoot. Capture the footage, whether through internal production or with the help of a professional video crew.
Post-Production:
Edit your footage to create a coherent and captivating story. Add music, graphics, animations, and special effects to enhance the final product.
Best Practices for Creating Corporate Videos:
To ensure your corporate video resonates with your audience and achieves your desired goals, follow these best practices:
Determine Your Goals:
Clearly define what you want to achieve with your video, be it brand awareness, lead generation, or product promotion.
Determining your goals allows you to align your video content with your broader marketing strategy, ensuring that your efforts are focused and have purpose. By setting clear goals, you can utilize corporate videos to achieve specific outcomes and maximize the impact of your video marketing endeavors.
Understand Your Audience:
Conduct thorough audience research to identify their pain points, preferences, and the type of content that appeals to them.
Understanding your target audience, who they are, what their pain points are, and what motivates them will help you develop content that is relevant, relatable, and engaging to them.
Craft a Compelling Story:
Storytelling is powerful. Use elements that evoke emotions, connect with your audience, and align with your brand identity.
Remember, by infusing elements of emotion, authenticity, and brand identity, you can create a corporate video that resonates with your audience and drives the desired impact for your brand.
Keep it Concise:
Attention spans are limited, so focus on delivering your message succinctly and engagingly. Use motion graphics, cuts and transitions to your advantage to hold your viewer's attention.
Why is Corporate Video Important?
Corporate videos have become a vital tool for businesses to stand out in today's competitive marketing strategies. Here's why:
Captivating and Memorable:
Videos are more engaging and memorable than text-based content, allowing your brand to leave a lasting impression.
Improved Audience Retention:
Videos capture attention and keep viewers on your website or social media platforms longer, increasing the chances of conversion.
Effective Communication:
Videos simplify complex information and concepts, making it easier for your audience to understand and retain your message.
SEO and Social Media Benefits:
Video content is highly shareable, boosting your brand reach and increasing visibility on social media platforms. Moreover, search engines favor video content, improving your website's SEO ranking.
In Conclusion,
Now that you have read our comprehensive guide to corporate video production, it's time for you to harness the power of corporate videos for your business. Today, we've explored what corporate videos are, their purpose and importance, ideal length, benefits, production process, and best practices. With this knowledge, engage your audience, increase conversions, and leave a lasting impact. Remember, at Tyler Wursta Video, we are here to help you create stunning corporate videos.
Are you ready to elevate your brand to new heights?
