Social Media Video | Our Services

Examples of Social Media Content:

Featured Testimonial

I am so happy with the final product and recommend working with Tyler if you want to get more eyes on your business.
-Melissa Draving, Here for You PA

Social Media Content: Building Awareness

Social Media Content, whether organic or paid, is very beneficial throughout the digital marketing funnel for brand awareness to securing new customers. Hire us as your video team to film, edit, and help you post/run ads.

Video is a powerful way to engage audiences on social media platforms. Our social media video services include:

Leadership Posts - Talk about your expertise and showcase yourself as a knowledgeable industry leader.

Testimonials - Feature real client interviews and social proof through video testimonials shared across channels.

How-To Videos - Educate and inform your audience through quick, instructional videos on using your products or services.

Behind the Scenes Videos - Great for construction and the trades for example, give followers an authentic look at your company through short behind-the-scenes videos. Perfect for stories.

All videos are natively formatted for easy sharing on platforms like FaceBook, Instagram, LinkedIn, Twitter and YouTube. If requested, we'll also provide social media posting best practices to maximize engagement for every video shared.

Social Media Videos

Social media has become an integral part of our lives, with billions of people actively engaging on various platforms. As a result, businesses have recognized the immense potential of social media as a powerful marketing tool. Crafting compelling social media content is crucial for businesses to establish a strong online presence, connect with their target audience, and drive business growth.

To create impactful social media content, businesses need to understand their target audience and their preferences. They must craft content that tells a compelling story, sparks emotions, and provides value to the audience. Additionally, consistency and frequency of posting are essential to maintain engagement and visibility.

Social media content is a powerful tool for businesses to connect, engage, and grow their audience. By effectively leveraging social media platforms and creating compelling content, businesses can increase brand visibility, engage with customers on a personal level, drive website traffic, and gain insights into their target audience. With the numerous benefits it brings, social media content creation is an essential component of any successful digital marketing strategy.

Social Media Posts: The Process

Every social media post is different and the process may change slightly based on the content your branding.

Stage 1 - Discovery:

We want to make sure we know your current goals, how much content we'll create, your target audience, and many other factors. Then, we can have a better idea of how to achieve your goals. Are we creating a micro-content and repurposing old content? Are we working alongside your team to create videos? All stock footage to a voiceover? These all matter when it comes to your target audience, platform choice, and more.

Stage 2 - Production:

Following our strategy call or meeting, we move into the content production phase. From crafting compelling scripts, to filming, editing, and making any rounds of changes, we handle it all with regular updates available upon request.

Stage 3 - Delivery:

Our final step is to deliver the final video products to your marketing team or department by Google Drive or Vimeo download. If you need assistance with marketing and implementing video into your pipeline, and do not have access to a marketing department or agency, we will walk with you through how, when, where to post your content and assist you.

This simplified version of our process can slightly shift depending on the content. When interested, book a call with us so we can begin to lay the foundation to achieve your goals.

1. Why is it important for businesses to have a social media presence?

Having a social media presence increases the visibility of a business, helps it reach a wider audience, and provides a platform to communicate with customers directly. It also enables businesses to understand the needs of their audience and improve their offerings based on customer feedback.

2. What types of social media content can businesses create?

Promotional content, highlighting products, services, or sales.

Educational content, providing industry-related news or tutorials.

User-generated content, showcasing customers using the products or services.

Behind-the-scenes content, giving users a glimpse into the company culture or work processes.

Video content, such as product demos, explainer videos or customer testimonials, etc.

3. How can businesses ensure that their social media content is engaging?

Keep your content concise, clear, and visually appealing. Use high-quality images and videos with proper captions and descriptions. Encourage audience participation with calls to action or questions. Provide valuable information or entertainment to your audience. Emphasize the values or unique selling points of the brand.

4. How frequently should businesses post on social media?

The frequency of posts can vary based on audience engagement, platform algorithms, and business goals. However, businesses should aim to post quality content on a regular basis, ideally at least once to three times a week.

5. How can businesses analyze the effectiveness of their social media content?

To analyze the effectiveness of social media content, businesses can use analytics tools provided by social media platforms. These tools can track metrics such as impressions, reach, engagement rates, time spent on content, and audience demographics. They can use the data to adjust their content strategy according to performance and audience interests.

6. What are some best practices for social media content for businesses?

Adhere to platform-specific content guidelines. Encourage user-generated content and community participation. Establish a consistent brand voice and message. Create content with a mobile-first mindset. Regularly review data and metrics and optimize accordingly.

7. What are the common mistakes businesses make in social media content?

Some common mistakes businesses make in social media content include not considering social media platforms and engagement metrics, not focusing on quality content while prioritizing quantity, and being too promotional without providing value to the audience.

8. What is the role of social media content in a larger content strategy for businesses?

Social media content plays a significant role in a larger content strategy for businesses. It drives website traffic, increases engagement, builds brand authority, and creates affinity with the audience. Additionally, it can be integrated with other channels, such as email, PR, and events, to create a cohesive communication approach.

9. What are the top social media platforms businesses should use for their content?

It depends on where your target audience is. Generations grow with their preferred social platforms. Each one also has their own mentality to consider, so for the best results cross platform, it is better to create unique content for each platform.

LinkedIn is great for B2B.

FaceBook is a Swiss army knife in regards to content. Preferred by Gen X and Millennials.

Instagram is mostly Millennials and Gen Z. It is a place to go for the "highlights" of life. Do not be a Debby-downer here, only showcase "your best life."

People use YouTube for two (completely different) reasons: To learn something or turn off their brain. Best to use YouTube based on what your business is. If you are more of an entertainment business (showmanship, comedy, etc.) or if you are a product or service business (plumbing, business coach, medical company, etc.) you should post different content.

Tik-Tok is famous right now for being the platform for organic reach. It is mostly a place for fun facts, unique moments, or turning your brain off for the day. It is favored by many, but mostly Gen Z and Gen Alpha.

There is much more that goes into this topic. Pick the platform that your target audience will be at, as well as a secondary. Post and optimize. Focus on developing two or more platforms at first, and then begin to build the others.