Examples of Videos for Med-Devices:
Customer's Testimonial
"...professional and comes up with creative ideas to showcase your product/services in ways that serve to elevate your message. Definitely consider Tyler (Wursta Video) for any video needs!"
Brittany Hahn, Senior Marketing Communications Specialist
Med-Device Video Production Services We Offer
Effective marketing is essential to showcase your innovative products and attract the attention of potential customers. One powerful tool that can help you accomplish this is video content. With the ability to educate, demonstrate, and engage, video production offers medical device companies a unique opportunity to connect with their target audience and stand out in a competitive market.
When it comes to video production for medical device companies, there are various types of videos that can effectively convey your message and showcase your products. Here are a few examples:
1. Training Videos
Providing training videos to the nurses and doctors at the hospitals purchasing your products is a great way to ensure a safe and proper use. Explain complex medical procedures, steps to use the device, or concepts related to your device, providing valuable information to healthcare professionals and customers. We all read those paper manuals, but to actually see a person use the product and show exactly how to use it adds extra value and comprehensive ability to more visual/hands-on learners.
Training videos can also be used to showcase your medical device in action, providing a comprehensive overview of its features and benefits. Akin to product demos, but live for viewership at anytime.
2. Promotional Videos
Help your sales reps by employing promotional videos to push out features and benefits of your device's manufacturing in a sizable content package to sell more products.
3. Animation and Motion Graphic for Video:
Using animated visuals and graphics to simplify complex concepts or explain how your medical device works, add disclaimers or call outs where necessary, or outright create a 3D or 2D animation video instead of traditional filming techniques.
By utilizing these types of videos, you can effectively highlight the features, benefits, and positive impact of your medical devices, all while capturing the attention of your customers.
Motion graphics can be used to call out, add additional information/disclaimers, or maintain attention like this image.
How Video Content Can Help Med-Device Companies:
1. Increased engagement:
Video is a highly engaging medium that can captivate your audience and keep them interested in your message.
2. Improved product understanding:
Visual demonstrations and explanations help potential customers better understand how your medical device works and its potential benefits.
3. Building trust and credibility:
Testimonials and educational content can establish your brand as a trusted authority in the medical device industry.
4. Expanded reach:
Video content can be easily shared and accessed on various platforms, allowing you to reach a wider audience.
The Process to Create Video Content for Med-Device:
To create compelling video content for your medical device company, a structured process is essential. Here are the key steps involved:
1. Strategy
When working with a video production team, it's important to determine what goals you want to achieve with your video content. Is it increasing brand awareness, educating customers, or driving product sales? Training videos? Develop a clear outline for each video and script them out. Ensure they align with your objectives, branding, and effectively communicate your message.
2. Production
Depending on the type of video, we'll either film on location or create animations and graphics that bring your message to life. You'll most likely want to have someone, or a group of your marketing team/product managers working alongside the video team to make sure everything goes smoothly. Feel free to practice before the shoot day if filming on location! Next, we'll enhance the video with professional editing, adding graphics, music, voiceover's, and other elements to create a polished final product.
3. Implementation
Finally, we'll send you your videos for distributing and promoting your content.
By following this process, you can ensure that your medical device videos are visually appealing, informative, and aligned with your overall marketing strategy.
Get Started
Ready to harness the power of video content to enhance your medical device company's marketing efforts? Contact us today and let our experienced team of video production experts help you create compelling videos that effectively showcase your medical devices and help drive the success for your business.