Examples of Construction/Trades Video:
Customer's Testimonial
"...Tyler was always professional, courteous, and respectful...Deadlines were met and we were left with high quality videos showcasing Horsepower 4991."
Jonathan DeLong, Trades Mentor
Construction/Trades Video Production Services We Offer
1. Training Videos
Training videos, whether evergreen or temporary, are vital to any job site or shop. We do not recommend removing hands on training, that would be foolish. However, we see it all the time: hands on trainer is forgetful and leaves out important information. Even after doing this for 20 years! We all make mistakes, so it's important to make sure new team members are caught up on the latest protocols. For more evergreen content, usually, a single training video is easy to update compared to creating a whole new video. However, when it comes to training videos for a job site that is singular in nature, one that was pushed out with very little disregard for quality it just needed to be created, they are harder to adjust. Always ask your video production team/partner questions on their expert opinions when moving forward.
2. Corporate Video Production
Whether it be testimonials from previous project stakeholders, brand messaging videos to establish trust, or B2B company content, corporate videos are a must for companies in the trades. They help foster stronger relations, trust in the market place, and establish easier processes for various operations.
3. Explainer Videos
Explainer videos are a great way to simplify complex construction processes or trades techniques. These videos use visuals, animations, and clear narration to explain concepts, making it easy for your potential clients to understand and get a better picture of how your company works and what to expect.
4. Process Videos
With process videos, you can showcase your expertise by visually documenting the step-by-step evolution of your work. Clients want to feel confident in the quality of work they will receive. With easy-to-follow demonstrations and narrations, you can effectively communicate your value proposition and expertise, making it easier for clients to comprehend your services.
5. Project Highlight Videos
Showcasing any of your completed projects through video is an excellent way to demonstrate the quality of work a construction or trades company can deliver. Project highlight videos can capture before and after shots, document your construction process, and provide testimonials from satisfied clients, effectively promoting the company's capabilities. These types of videos are great when implemented alongside case studies, and can be used as social media promotional content.
How Video Content Can Help Construction Management, Plumbing, Machining Companies
1. Increase Brand Awareness:
Engaging video content can help construction and trades companies expand their reach and attract a wider audience. Through sharing videos on social media platforms, industry websites, or embedding them in newsletters, businesses can get their name out there and establish themselves as leaders in their field.
Even established businesses need to focus on this. Think about it, when your target market is over-the-hill and not longer requiring your services, it's the next generation that needs to be targeted. Focus on where they are, usually this is social media.
2. Boost Conversion Rates:
Including video content on websites or within marketing campaigns significantly increases conversion rates. Engaging videos capture the attention of potential clients, allowing them to better understand the company's offerings and making them more likely to convert into paying customers.
3. Cost-Effective:
Video content offers a cost-effective solution to showcase projects, attract clients, and enhance brand reputation. Through engaging videos, businesses can effectively communicate their expertise, simplify complex processes, and achieve higher conversion rates, all while maximizing their return on investment. Video content is easier to track results, limit ad spend, and continue to grow even on a budget compared to more traditional marketing.
The Process to Create Video Content for Construction and the Trades
Creating compelling video content for construction and trades companies involves a well-thought-out process that ensures the final product effectively communicates the desired message. Creating training videos will be different from testimonials, but the basic process stays the same:
1. Strategy
In the planning phase, we'll determine the video's purpose, target audience, key messages, and desired outcomes. A detailed script may be developed, outlining the content and structure.
2. Production
The production phase involves capturing the necessary footage, using professional equipment and skilled videographers. This may include on-site filming, interviews with your clients or employees, whatever is needed for the final video products. After capturing the footage, it is carefully edited to ensure smooth transitions, clear audio, and a cohesive flow. Graphics, animation, and music may be added to enhance the overall production value. Once the initial edit is complete, your team reviews the video and provides feedback. Adjustments are made based on their input, ensuring the final product aligns with your vision and goals.
3. Implementation
With the videos finalized, we'll send them to your team to publish them on the appropriate platforms, such as the company website, social media channels, or industry-specific websites. Promoting the video through email campaigns, newsletters, or paid advertising further maximizes its reach.
Get Started
Ready to harness the power of video marketing for your construction or trades company? Don't miss out on the opportunity to stand out in a competitive market. Contact us today to discuss how we can create compelling and engaging video content that will help you attract more customers, boost conversions, and establish your brand as an industry leader.